Larry Cohen is one of the most creative and
inventive minds in the software business. He has that rare
ability to listen to a business problem, quickly isolate the key
issue, and translate that insight into a practical software
solution.
From his early days in the industry, Mr. Cohen has demonstrated a
remarkable instinct for identifying a new technology solution and
putting it to work quickly. Shortly after graduating from UC
Berkeley, he pioneered the use of Webcasting in the healthcare
industry. Soon after, he received an NIH grant to conceive the
first online adherence programs ever developed.
Larry was a driving force behind the first enterprise-class,
web-based software products for Marketing Content Management
(MCM) in the financial services industry. He devised a highly
innovative technology and methodology for performing online
competitive intelligence. And lately, he’s been fashioning a new
form of CRM that integrates data-mining and web services.
Throughout his career, Larry has closely advised some of the
world’s most prestigious organizations, including Amgen,
Novartis, GSK, Goldman Sachs, UBS, and Intel.
