Heartbeat Profiler’s central database provides enterprises with an intelligible, logically structured view of all company KOLs segmented by brand, therapeutic area, region, role, and level of influence.

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Key Features

KOL Profiling - A KOL profiling engine including biographical info, publication activity, clinical trial activity, event history, grant activity, payment history and more.

KOL Segmentation - Users can define key KOL criteria and weights for identifying KOLs, placing those KOLs into tiered segments, and developing a plan for those tiered segments based on specific company or brand objectives.

Interaction Tracking - Medical Liaisons and other constituents can log compliant based KOL interaction activities and track topics discussed.

Tracking of KOL Plans - Medical Liaisons can define KOL development goals, associate tactics with each goal and measure results and outcomes.

Survey Tool - Users can create custom surveys to assess KOL speaking ability and presence.

Payment Tracking Module - The system tracks payment history, payment thresh-hold setting and email alert notifications.

Network Mapping - The solution includes interactive social network maps that analyze KOL networks of influence based on publication co-authorships and co-committee relationships.

Data Integration APIs - Profiler has web services connectors that facilitate the integration of data from other sources such as publication sources, clinical trials databases, speaker bureaus, enterprise payment systems and CRM solutions.

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