A key step in developing a KOL strategy is identifying the right KOLs to target. Heartbeat's expert Medical Strategists work with our clients to define KOL identification criteria based on marketing and medical objectives. Once defined, Heartbeat analysts utilize our proprietary technology to scour public sources looking for KOLs that meet that criteria.
Heartbeat delivers this content to our clients daily, alerting them of new KOL intelligence right as it’s published. KOL data attributes include publication activity, clinical trial history, affiliations, committee memberships and event history.
