Heartbeat’s KOL strategy and data delivery offering compliments our enterprise strength software by providing clients with KOL data as well as services around identifying, surveying, segmenting, and mapping KOLs. The offering combines our proprietary data mining and search technology with our with unmatched KOL strategy services delivered by a team of scientific and medical professionals. Heartbeat provides the most holistic software and services offering on the market. Call for more info today>>
Key Offerings
KOL Identification
A key step in developing a KOL strategy is identifying the right KOLs to target. Using Heartbeat’s proprietary search and data mining technology, we help our clients identify the right KOL for the right phase of development. We augment our state-of-the-art technology solution with peer nomination surveys to identify local, regional and national thought leaders.
KOL Segmentation
Heartbeat’s proprietary segmentation methodology helps our clients analyze a community of KOLs and segment them by quantifiable criteria. Segmentation can vary by the phase a product is in as well as by the existing relationship that our clients have with their KOLs.
KOL Data Delivery
Heartbeat’s technology scans handfuls of public sources and delivers content to our clients daily, alerting them of new KOL intelligence right as it’s published. Mined KOL data attributes include publication activity, clinical trial history, affiliations, committee memberships and event history.
Influence Mapping
Many KOLs serve on the same committees, publish together, or engage in the same clinical trials. Our automated mapping technology visualizes these connections, offering clients a unique window into which KOLs are working together and how deeply they are connected. Influence mapping also helps identify the rising stars and future KOLs.
